About Desert Roses

The Desert Roses story began in 2013 with a simple remit:
“Handmade, vintage inspired headbands and accessories” for little girls.
Using the best quality materials, sourced from all over the world. Always inspired by her two young daughters, Janine Plum created quality pieces by hand, from her studio in Dubai.

From local markets to major retailers in the world’s largest mall, demand grew and so did the Desert Roses range – adding bows, back to school ranges and becoming a distributor for the fabulous LOVECRUSH crowns – just like the Desert Roses range, a huge success in the UAE market.
May 2017 sees the next exciting chapter for Desert Roses.
A natural expansion into children’s clothing and the very first S/S range.
Soon to be a ‘ must have’ for little girls across the Emirates and beyond – these beautiful capsule pieces are of course “A little trendy, a little timeless”
Featuring fun and fresh prints such as ‘ Hey flamingo!’, ‘ Oh Deer!’ and ‘Boho Bunny’ with butterfly sleeve details and more – hardwearing and simply gorgeous.
Alongside the separates in the collection – The Rachel dress will forever be a Desert Roses staple in honour of Janine’s beloved Grandmother, after whom it is named.

About Janine Plum.


Janine is the founder and Chief Creative at Desert Roses.
Janine’s creative passion is inspired by her late Grandmother, Rachel - a formidable lady who led a young Janine into a world of fabric, pattern cutting and sewing. A mentor across everything, Rachel taught Janine to treasure quality and craftsmanship and a work ethic that has never left.
A native South African, Janine’s early career saw her working and living in the USA and UK before settling in Dubai with her German husband Andreas. Now a mother to Yara and Maya, and with a lifelong love of ‘ beautiful things’ – Desert Roses brings together a collection of everything dear – clothing and accessories for little girls..

A little trendy, A little timeless...

XoXo